ORGANIZATIONAL CULTURE AS A DETERMINANT OF EMPLOYEE CREATIVITY; A COMPETING VALUE FRAMEWORK BASED ASSESSMENT

Authors

  • Shaima Marhoon Al-Haji Bachelor (HR) Students, Business Studies Department, College of Economics & Business Administration, University of Technology & Applied Sciences, Nizwa, Sultanate of Oman
  • May Khalfan AL-Riyami Bachelor (HR) Students, Business Studies Department, College of Economics & Business Administration, University of Technology & Applied Sciences, Nizwa, Sultanate of Oman
  • Akhlas Abdullah Al-Rawahi Bachelor (HR) Students, Business Studies Department, College of Economics & Business Administration, University of Technology & Applied Sciences, Nizwa, Sultanate of Oman
  • Dr. Muhammad Tahir Lecturer (HR), Business Studies Department, College of Economics & Business Administration, University of Technology & Applied Sciences, Nizwa, Sultanate of Oman https://orcid.org/0000-0001-8195-513X

Keywords:

Creativity, Culture, Group, Rational, Hierarchical, Academic, University, Higher Education, Oman.

Abstract

Employee creativity can contribute significantly in academic settings; however, understanding about what factors can promote employee creativity remains limited. In the present study, we investigated employee creativity using organizational culture as a predictor in the higher educational context of Oman. The study utilized a cross-sectional survey-based approach and a total of 132 academic staff participated in the survey. The result shows that out of four types of organizational culture, developmental and group culture exert a positive and significant effect on employee creativity; while, hierarchical culture exerts a negative and significant effect. Furthermore, we found negative and insignificant effects of rational culture on employee creativity. The result shows that the right type of organizational culture can promote employee creativity in academic settings.

Keywords: Creativity, Culture, Group, Rational, Hierarchical, Academic, University, Higher Education, Oman.

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Published

07-10-2023

Issue

Vol. 1 No. 1 (2023)

Section

Articles

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