Vol. 3 No. 4 (2025)

Articles

• The Influence of Social Media Marketing on Consumer Behavior in the Retail Industry: A Comprehensive Review

  Uloma Stella Nwabekee, Friday Okpeke, Abiola Ebunoluwa Onalaja

  998-1021

  • PDF

• Entrepreneurial success in Africa’s creative and media industries: strategies for growth and sustainability

  Abiola Ebunoluwa Onalaja, Bisayo Oluwatosin Otokiti

  964-984

  • PDF

• A unified risk management framework for cost and resource optimization in housing development projects

  Tosin Samuel Oyetunji, Fasasi Lanre Erinjogunola, Rasheed O. Ajirotutu, Abiodun Benedict Adeyemi, Tochi Chimaobi Ohakawa, Saliu Alani Adio

  985-997

  • PDF