Blending Chinese culture with heartfelt connections: Case of dining experiences at Crowne Plaza Zhuhai City Center Hotel, IHG

Abstract

This paper examines how Crowne Plaza Zhuhai City Center Hotel integrates Chinese culture into its dining experiences to create a culturally immersive environment that resonates with both local and international guests. By leveraging cultural aesthetics, regional culinary traditions, and culturally informed service practices, the hotel delivers a dining experience that reflects the rich heritage of Chinese culture. One particularly impressive aspect of this integration is how the hotel celebrates important guest occasions, such as marriage anniversaries, birthdays and Chinese festivals like Lunar New Year and the Mid-Autumn Festival, creating memorable and deeply meaningful experiences. For marriage anniversaries, the hotel offers customized dining experiences, incorporating symbolic dishes that represent love, longevity, and happiness, enhancing the significance of the event. Guests celebrating their anniversaries are greeted with special attention, from personalized menus featuring regional delicacies to ceremonial toasts with traditional Chinese wine. These celebrations are further enriched with culturally inspired décor and traditional Chinese rituals, which make such moments unforgettable and emotionally meaningful. Guests are treated to authentic ceremonial services, festive decorations, and regional specialties that enhance the personal significance of their celebrations, while offering a profound cultural immersion. The hotel's meticulous attention to cultural depth and guest experience during these important occasions leaves a lasting impact, blending tradition with modern hospitality in an extraordinary way. This study reviews the relevant literature on cultural integration in hospitality, food and beverage management and service management, highlighting the role of culturally enriched dining in enhancing guest satisfaction, loyalty, and overall brand value.

Keywords: Chinese Culture, Dining Experiences, Hospitality, Crowne Plaza Zhuhai, Culinary Traditions, Cultural Integration, Service Management, Marriage Anniversaries.