BUILDING GUEST'S BRAND LOVE THROUGH INCREDIBLE PRODUCTS, HEARTWARMING SERVICES, AND GLAMOROUS ATMOSPHERE: A CASE STUDY OF INTERCONTINENTAL ZHUHAI HOTEL (IHG)
Abstract
This case study examines the success of InterContinental Zhuhai Hotel (IHG) in building guest's brand love through the implementation of exceptional products, heartwarming services, and a glamorous atmosphere. In a highly competitive hospitality industry, the hotel has distinguished itself by creating a remarkable guest experience. The article explores the strategies employed by IHG and identifies the key factors that have contributed to its success. The findings demonstrate the importance of delivering outstanding products, providing personalized and heartfelt services, and creating an ambiance that exudes luxury and sophistication. By prioritizing these elements, IHG has effectively cultivated strong brand loyalty and established itself as a leading player in the industry. The insights gleaned from this case study can serve as a valuable guide for other hotels seeking to enhance their guest experience and build brand love
Keywords: Brand, Love, Service, IHG, Hotel, Guests.
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Copyright (c) 2024 Dr. Ming Kwan, Dr. Liu Minghui, Liu Xinyu, Leo Tong
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